Juan Carlos Guerrero

With over 24 years of experience in business expansion in Latin America, US and Canada, I have held various strategic and administrative positions. I have a bachelor's degree in business science from Brighton University (England), a master's degree from Florida International University and various specialties from Boston College and Universidad de los Andes in Colombia. My past experience includes:

• Entrepreneurship Director at Compaq Computer Corporation, where he led the Regional Business Group North to recapture the No.1 place in the market of standard industry servers, attaining a 165% revenue growth in a 15 month term.
  

• Director of Sales for Compaq Computer Corporation, where he developed the entrance strategy into the financial services and manufacturing markets in Central America, the Caribbean, Venezuela, Ecuador, Peru and Bolivia, and obtained 145% of the set goals.
  

• Andean Region Telesales and Telemarketing Manager at IBM, where he led and implemented a new telesales strategy that generated initiatives and sales throughout the different countries and business groups.
  

With a strong strategic and administrative success in the creation and direction of multi-disciplinary team that fuse the critical functions of marketing, sales, and entrepreneurial development, I have also been able to ingrain a sense of vision and entrepreneurial creativity with an end goal of pushing innovative strategies to gain a competitive position and accelerating revenue growth.

As Marketing Director for the Technology Solutions Group, for solutions and partners for Hewlett Packard, I was able to consolidate and reposition the Latin American market as a tool that generated demand, and generated a considerable amount of business through marketing collaboration and partnerships with SAP, Microsoft, etc.

Currently I lead the Enterprise, Servers, Storage and Networking Marketing organization for Canada, Brazil Mexico and Multi Country Area, focusing on using HP portfolio capabilities around Converged Infrastructure to work with Sales, Partners and Marketing to generate awareness and create demand across HP go to market segments.

Excellent communication, presentation and leadership qualifications. Core competencies include:

Strategic/Global Marketing
Competitive Analysis
Partner/Client Relations
Writing/Editing Proposals
Key Account Management
Channel Selection
Project/Program Management
Quality Assurance
Budgeting/ Forecasting
Product Positioning
Program Development
Business Development
Advertising Campaigns
Relationship Building
Venture Capital
Staff Training/Leadership
Segment Marketing

 Responsible for creating an integrated marketing plan, targeting enterprise customers and partners for three business units to ensure measurability and ROI.
 Accountable for sales engagement, segment marketing plans, and collaboration with strategic alliances.
 Charged with developing and executing corporate marketing strategy to drive the HP brand within philanthropy and higher education sectors in Latin America.
 Additionally responsible for creating and integrating marketing plan to target enterprise customers and partners throughout 20 countries in Latin America.

 Promoted to drive revenue growth within Central America, The Caribbean, Venezuela, Ecuador, Colombia, Peru, and Puerto Rico while responsible for sales and marketing to key channels and working with partners.

 Recruited by Compaq Computer Corporation to lead the company's entry into the financial services market, responsible for sales recruitment and training, strategic sales and marketing planning, business development, and customer relationship management.

 Held many different positions with IBM, such as Latin America Channel Manager, Finance Sector Account Manager, Marketing Support Specialist, and more recent higher level positions.
 Recruited from Brighton University after completing IBM's marketing internship program and advanced through increasingly responsible management roles for this Fortune 500 leader.
 Recipient of several awards during 12-year tenure as a result of exemplary sales, marketing, and business development performance.
 Established and built a printing systems business unit for the Andean countries from the ground floor. Assumed full P&L responsibility for a staff of seven, strategic sales and market planning, technology support and education. Drove services and supply market up 300% and 500% in profitability.
 Led the implementation of a telesales strategy across small to mid-sized businesses within the Andean countries while managing a telemarketing operation to provide presales support, campaign analysis, and outbound/inbound calling.
 Created and implemented the IBM Network Computer Business Channels infrastructure from inception and assumed full P&L responsibility for strategic market planning, business partner sourcing/selection, pricing, product positioning, distribution, training, and customer relations.
 Fostered a special bid process for Latin America, a marketing development plan and a business process for planning, market research and customer satisfaction for deployment across Latin America.
 Established a Customer Satisfaction Council comprised of all industry sector unit managers.